Top 5 Instagram AR Story Filters by Beauty Brands

Left: @anastasiabeverlyhills, middle: @maccosmetics, right: @narsissist.

Instagram AR filters for brands are the latest in trends to elevate brands and showcase products while engaging worldwide audiences. An ingenious way to market globally at a fraction of the cost. Instagram augmented reality effects have been used by top artists, small businesses and big brands. It’s a chance for us to engage in exciting new ways with products we love. A makeup story filter lets us try our favourite looks using AR face filters; eyeliner, eyeshadow and lipsticks are just the start when it comes to beauty AR effects.

These popular effects highlight users’ personal style, giving branded AR filters an edge that teases consumers into buying. We’ve collated 5 big beauty brands with a makeup story effect which make for the best Instagram filters for selfies.

1. ‘Kylie Hearts’ filter by @kyliecosmetics

When it comes to Instagram AR filters, Kylie Jenner is no stranger. The queen of makeup is using brand story filters to generate hype around her products appealing to her loyal fans and anyone else wanting cute Instagram makeup effects. Jenner’s “Kylie hearts” beauty filter has been seen across Instagram offering a hot way to blush your way into someone’s heart… or DM’s. Whatever your intentions, beauty effects are a game changer for adding confidence to your selfies.

2. ‘Air Matte’ filter by @narsissist

AR Instagram filter “Air Matte” is a great way to try Nars’ new colour from their Air Matte selection. A great way to spread the word about a new product launch is to create an AR filter campaign for your brand. With this AR filter you can choose the shade that best suits your look, with voluptuous lashed and a skin smooth this is one of the best AR filters to effortlessly flaunt your beauty…. Although, we think you look gorgeous with or without a filter. 

3. ‘Norvina Arcade’ filter by @anastasiabeverlyhills

Beauty icon Norvina Soare, daughter of Anastasia Beverly Hills creator Claudia Soare has collaborated on a branded AR filter under Anastasia Beverly Hills alongside her name’s sake cosmetic line. The Norvina Arcade brings the funky retro arcade and fun to Instagram filters. Choose between 4 fun looks that showcase different sides to your personality. Choose a purple unicorn teddy, bunny ears, a blue alien or the Norvina eyeshadow palette; a subtle way to incorporate the product into the vibrant filter.

4. ‘Which Product’ filter by @toofaced

One of favourite trends from brand filters on Instagram are the “Which ‘blank’ are you?”. Too Faced jumped aboard with Instagram story filters with this a Which Product are you AR filter. Users can see which product they randomly match up with. So will you be the “Rich and Dazzling” Lip gloss or “Damn Girl” Mascara. One of the many great Instagram AR filter ideas allowing businesses to be presented across social media platforms recruiting users as products ambassadors.

5. ‘Pride and Joy Looks’ filter by @maccosmetics

Whenever a new season emerges so do a new wave of trending social media filters, whether Halloween, Christmas, or Pride it is key for businesses to make your own Instagram filter around these holidays to enhance your brands reach. Mac Cosmetics launched their Pride and Joy Looks serving 3 different IG makeup effects just in time for pride season. These looks contain the perfect amount of glitter to celebrate the LGBTQ+ community in style and will have great longevity for use to extend past the pride season.

All across our social medias we are seeing bloggers, influencers, brands and business know to create a filter for Instagram to ensure they’re keeping on trend and reach more consumers across many different platforms.  If you’ve wanted to know how to create your own Instagram AR filter or how to get brand filters on Instagram, New Face Digital are specialists in AR filters and can offer sound advice to how an AR filter could set your business apart from the rest. Use or create IG filter/s today and elevate your image, bring your beautiful personality, and showcase your interests in beauty.