How Our Dune-Inspired Instagram AR Filter Gained Unreal Organic Results
Greetings, fellow Dune enthusiasts and digital aficionados! Today, we're thrilled to share an exciting journey of creativity, strategy, and organic engagement that unfolded at New Face Digital, all inspired by the immersive world of Dune.
As avid fans of Frank Herbert's iconic Dune series, the release of Dune 2 movie this year was an event we eagerly anticipated. We knew we wanted to celebrate this monumental occasion in a way that would resonate with fans worldwide, leveraging the power of Instagram and augmented reality (AR).
Enter the Fremen, the enigmatic desert warriors from the Dune universe. With their rich cultural heritage and iconic appearance, they served as the perfect inspiration for our Instagram AR filter. Our goal was not just to create a filter, but to craft an experience that would captivate Dune enthusiasts and ignite their excitement for the movie.
Creating the Dune 2 AR filter
Our journey began with creative brainstorming sessions. From there, we designed the AR filter, paying homage to the distinctive look and feel of the Fremen while ensuring a seamless and engaging user experience. This included their bright blue eyes and a 3D breathing piece.
But crafting the perfect filter was just the beginning. We knew that the true test lay in its reception among fans. Would they embrace our creation with the same fervor that we felt for the Dune universe? To find out, we devised a strategic launch plan that would maximize organic engagement and reach.
Our Dune 2 AR filter organic IG strategy
Our strategy was simple yet effective: we would unveil the filter in a way that would resonate with Dune fans while also showcasing our passion for the franchise. And what better way to do so than by creating an organic reel of ourselves using the filter on our way to watch Dune 2 at the cinema? We purposefully wanted to experiment with the organic reach it could garner and so put no spending or extra marketing behind it, and let the reel and filter do the work.
Our EPIC organic filter results
The response was nothing short of phenomenal. Within just 10 days of launching the filter, it had already made waves across Instagram, surpassing all our expectations. Over 46.8K impressions, 17K opens, and 1.1K shares, the filter had captured the hearts and imaginations of Dune fans around the globe, resulting in further posting and reach since.
What truly set our campaign apart was its authenticity and passion. By tapping into our genuine love for the Dune universe and leveraging the immersive power of AR, we were able to create an experience that resonated deeply with fans. It wasn't just about promoting a movie; it was about celebrating a shared love for storytelling, creativity, and imagination.
What we learnt
As we reflect on this incredible augmented reality journey, we're reminded of the power of fandom and the limitless possibilities of digital creativity. Through innovation, passion, and a deep understanding of our audience, we were able to bring the world of Dune to life in a whole new way, leaving a lasting impression on fans old and new alike.
So here's to the Fremen, to the sands of Arrakis, and to the endless adventures that await us in the world of Dune. And as we eagerly await the next chapter in this epic saga, we'll continue to push the boundaries of digital creativity, one AR filter at a time.
Stay tuned for more exciting updates from New Face Digital, where creativity knows no bounds and the journey is just beginning.
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