The 2024 ecommerce trend taking over Instagram: virtual product AR filters and how to get one.

Trends come and go, and it can feel like you can never seem to stay ahead of the 8 ball, we get it! It’s tough out there. In this day and age, staying ahead of the game is essential to capturing and retaining your audience's attention, not to mention driving sales. The key? Staying relevant…

Instagram 3D Product AR Filters: This trend doesn’t seem to be leaving our screens, ever!

So is this the future? And, are you being left behind?

We see too many companies fall short of their full potential due to not evolving with the newest customer trends, and we’re here to tell you that doesn’t have to be you! We don’t gatekeep here at New Face Digital, so let’s get right into it and give you the formula you need to stay at the top of your customers' minds… 

Let’s take a look at ourselves as consumers for a second. Do you ever get sick of seeing the same traditional marketing tactics, over and over again? We sure do! Consumers are more aware than ever in today’s digital realm of when they are being directly sold to or persuaded to buy products or services by a company. Traditional engagement strategies just won’t work anymore. Today’s customers CRAVE immersive experiences that they can share online, and one tactic is proving to pave the way for what the future of brand awareness and customer engagement looks like – and that’s AR filters. 

Can I have my own Instagram AR filter for my brand?

Don’t just take our word for it though, we come with facts that have receipts! In a recent case study by Ingenium Space, they found that “…(AR) marketing is a rapidly growing field that has been gaining attention from businesses of all sizes in recent years”. They looked at IKEA “Place” and how it took social media by storm and changed buying behaviours. Something so simple as to digitally place a piece of furniture via an AR filter in a consumer's home, solidified their desire factor for IKEA’s product. Consumers couldn’t help but feel compelled to purchase that specific product due to already visualising it in their home, in their environment. This power move by IKEA reduced their returns, increased their customer satisfaction, and helped the brand become a standout winner to the audience.

Virtual furniture

Looking to create an Instagram AR experience for your brand’s audience?

Connect with us so we can help your business reach its full potential. If your company isn’t utilising this technology, and it doesn’t plan to anytime soon, you will eventually have to ask yourself if you’re really immersing yourself and listening to the wants and desires of your audience – your competitors might be already doing it. This poses a massive risk of your company missing out on potential sales and the horrible feeling of having to be confronted with the what-ifs, and what could have been’s. We don’t want you to, that’s why we are giving away our top secrets, for free! 

Click here to get in touch for a free video call consult direct with our team.

By using this technology to your advantage, you bring the fitting room, showroom, product demo, or brand experience right to them, wherever they are, at any time. By doing this, you have already skipped multiple steps in traditional marketing funnels by going directly to one of the last stages – product visualisation. AR filters make the shopping experience feel personal, fun, and so easy – need we mention a timeless, valuable investment for your business to future-proof yourself and the demands of today's digital world. Remember, not that long ago, people thought the internet was “just a phase”. 

And speaking of brands utilising AR filters, take a look at the incredible use of AR 3D products at Vehla Eyewear. They've set the bar high with their Instagram AR filter allowing users to virtually try on 3D sunglasses. Check it out here: Vehla Eyewear AR Filter. 

So, here's the sitch…don't let your e-commerce company get left in the dust. Your customers are out there, right now, scrolling through their feeds, craving a quick and seamless shopping experience, are you missing your chance to put yourself right in front of them? With New Face Digital by your side, you can give them exactly what they're looking for, right now—and then some. 

Say goodbye to FOMO and hello to AR filters that'll make your competitors green with envy. The 8 balls right there, are you ready to get in front of it? 

Fill out the form below today for a free 30-minute Zoom consultation and let's chat about really bringing your vision to life.